Picks & Pours is Wisconsin’s newest one-day festival experience, bringing together the best of craft beer and country music for an unforgettable celebration.

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Kick off the day at our Beer Fair, where regional breweries and distributors will be pouring samples of their finest craft creations. Sip, stroll, and savor unique brews while enjoying lawn games, music, giveaways, and a spirited “Best Pour” contest.

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Then, as the sun sets, the energy shifts to the main stage for a night of electrifying country music—capped off by a national headliner performance you won’t want to miss!

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It all takes place under the stars at the Northern Wisconsin State Fairgrounds in Chippewa Falls.

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AUGUST 22, 2026